Hola amigos,
Do you create reports for each email you send out?
Please tell me you do…
I’ve worked with many dozens of clients across many different niches, and I continue to be amazed with how many marketers and businesses are not reporting on their email metrics.
Not reporting on your email metrics is kind of like writing a test, handing it in, and never getting your mark back.
How are you supposed to improve if you have no feedback?
You can’t — Exactly!
If you’re not reporting on your email metrics, I am about to make your life a lot easier.
If you click the button below, you can have a copy of a very simplistic email reporting spreadsheet. 👇
You’re welcome to make a copy of that Google Sheet and add or remove rows as you see fit. Make it your own. Just make sure you’re using it in some capacity.
5 reasons to report on email metrics
Whether you’re a business owner sending emails out to your customer database, or a marketer working on behalf of a business, there are a number of great reasons to report on your email metrics.
Let’s take a look at a handful.
1. Create a baseline
How do you know where you’re going if you have no idea where you’re coming from? What I mean is that we need baseline analytics to see how your emails are performing versus your historical averages.
2. Understand your audience
Reporting will tell you a lot about your audience and how they respond to certain types of subject lines, content, and calls to action. This is why I included a recommendations & improvements section for each email that’s sent.
3. Prove value
If you’re a business owner, you want to measure what the ROI on your marketing is. Reporting on revenue and conversions helps paint that picture. If you’re a marketer, you can use these metrics to prove your worth to a client. If you charge $2,000/mo and are making the client $5,000/mo, the net difference is $3,000. That’s a great business case to keep you around!
4. Prepare for the future
At the end a year/contract, I compile all these analytics and notes and use them to build a plan for the following year. Perhaps you need more emails…maybe you need a welcome series…or it may be possible that you need to focus on list growth!
5. Be educated
You don’t want to talk out your a$$, do you? Reporting allows you to make educated recommendations for your business or your client. And if/when someone asks for proof, you have your meticulous spreadsheet to show them. Now you look smart. Good for you.
The first thing you need to do
If you’ve been running email campaigns for a while and have never reported on emails in any official capacity, take the time to go through your last 10 campaigns and create some baseline metrics to build off of.
I know this is a tedious task but it needs to get done.
Perhaps you’ve never sent an email in your life and are about to create your first campaign.
First of all, good for you.
Second, take a look at the industry benchmarks to get an idea of what to aim for. You can find those benchmarks by clicking here.
If you’re a business owner who’s looking to boost your email marketing efforts and make more money, I am offering FREE 15-minute consultations.
