Don't Measure Marketing Success Like This

Howdy,

When I first got into email marketing, I used benchmarks to measure my success.

Back then, I was fresh to marketing, I had very little idea of how to measure success.

However, as I kept sending emails for a variety of clients, I discovered something: exceeding or falling short of benchmarks (averages) didn't tell me whether or not my clients' campaigns performed well.

Here's a video explaining why industry benchmarks are false prophets in the marketing world, and what to use as a measurement for success instead.

As I said in the video, when I compile reports for my clients, I still report on data points like open rates and click rates — most of them want to see this kind of data.

But I also take the time to educate my clients about how to measure email marketing success in a way that helps achieve their business goals.

This not only helps them better understand what they're paying you for but also builds trust between you and your client.

Adios,Andrew