Can you summarise your newsletter in a sentence?

Hola amigos,

Can you summarise your newsletter in a sentence?

If you can, does it even sound good… Like something you’d actually want to read if you weren’t the one writing it?

I asked myself both of those questions last week and my answer, in both cases, was, “NO!”.

I made a little video about the experiment that you can find on Threads (because I had nowhere else to post it so I could share a link). 👇

This whole newsletter tagline/elevator pitch idea came to mind after talking with some industry friends about how so many companies send an email newsletter because they feel like they have to.

And when you feel like you have to do something, as opposed to wanting to do it, you tend to gloss over or miss important building blocks, like identifying:

1. What your newsletter is about

2. Why someone should care, let alone subscribe

Ideally, your pitch for your newsletter should address both in as concise language as possible.

Here’s what I came up with for this newsletter.

Elevate your email marketing with one actionable tip a week.

I liked the alliteration with “elevate” and “emails”. Is that considered an alliteration? I’m not sure. That sounds right.

What do you think? Click an option below to let me know…

 🙂I like it a lot | 🙃Boo-urns

This week’s task

I want you to write a tagline/elevator pitch for your newsletter. Use your own words or ChatGPT or a friend’s words… It doesn’t matter.

Just remember to identify the WHY — the reason this newsletter exists and why someone should care — within the tagline.

Then, I want you to send me the tagline, either as a reply to this email or on LinkedIn so I can tear it apart. 😏 . I jest, I jest. I simply want to see what you’re all coming up with.

‘Til next week,
Andrew