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Why You Should Test SMS And Email Promo Codes
Let's take a look at this strategy by a North American sustainable seafood company.
Hello friends,
Last week, I was browsing the internet for some sustainable seafood, and an acquaintance on Twitter introduced me to Scout Canning — A craft seafood company out of Toronto.
Is there any such thing as “sustainable” canned tuna? 🤔
I got this question on TikTok this week and the answer is YES!
Two of my favourite Sustainable canned two brands are @ScoutCanning and Ocean’s Seafood.
— Emily De Sousa | Sustainable Seafood Educator (@emilyseaside)
6:40 PM • Feb 2, 2022
That sounded like exactly the type of bougie sustainability-focused product I was looking for, so I went and checked them out.
When I went to the Scout Canning website and signed up for their email, I was pleasantly surprised by the email/SMS experience that followed.
This is the pop-up that greets you after about 5 seconds.
It’s full-screen on mobile and 3/4 screen on desktop.
The 15% off promo is pretty darn good and I like the “Don’t miss the boat” copy — it’s on-brand.
On the desktop pop-up, I was asked for my mobile number and email and on the mobile pop-up, I was asked only for my email.
A bit odd, but I’m not privy to their strategy.
Anyway, I got two different promo codes for each of the emails I used to sign-up: One was a text code, the other way a desktop code.
This was the SMS version:
The email version (below) was similar, just nicer to look at.
The subject line was “What a catch! Welcome to Scout Canning”.
Both the SMS and the email were on brand and simple.
I like simple.
What I also like is sending a different promo codes via SMS and email to see which one is converting more subscribers into customers.
If you have an ecomm store, you should A/B test SMS and email promo codes to see which is converting higher.
(This brand also has welcome series for both SMS and email that is triggered by your action or inaction.)
You can try this strategy for your brand by creating separate pop-ups for mobile and desktop.
If you want to take it a step further, you can send dynamic promo codes that are custom to the specific person who signed up. Then you could create a flow around that subscriber’s action or inaction. Granted, that’s a bit more advanced. Click here to learn how to do that.
The point is that using a SMS and email promo code can help you determine how people execute on the offers you provide them. I imagine it’d give most brands some interesting insight into the behaviours of this customers.
Hope that was helpful.
Adios,Andrew