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A Simple Trick To Write Better Headlines In 2022

Jan 3, 2022

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5 min read

A Simple Trick To Write Better Headlines In 2022

This piece of advice comes from one of the best copywriting books of all time.

How We Increased Subscribers By 141% With A Website Pop-Up

Nov 30, 2021

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6 min read

How We Increased Subscribers By 141% With A Website Pop-Up

Don't sleep on the value of a website pop-up — they're an easy win

Selling Memberships or Tickets? Copy This Email!

Nov 22, 2021

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1 min read

Selling Memberships or Tickets? Copy This Email!

This membership push by Strong Towns is email marketing at its absolute best

What To Do After Someone Unsubscribes From Your Email Newsletter

Nov 8, 2021

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4 min read

What To Do After Someone Unsubscribes From Your Email Newsletter

Hint: The answer isn't to tell them that they'll be removed from your database in 5-7 days!

How To Create A Yearly Content Calendar That Actually Works

Oct 25, 2021

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5 min read

How To Create A Yearly Content Calendar That Actually Works

If you follow this strategy, I guarantee that you will have 4 pieces of content across email, social media, blogs, videos, and podcasts every single week.

What's the point of this newsletter?

Oct 18, 2021

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3 min read

What's the point of this newsletter?

"To make sales" isn't a good enough answer.

Holy sh*t it's here...iOS 15 is here!

Sep 20, 2021

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3 min read

Holy sh*t it's here...iOS 15 is here!

RIP email marketing, it was nice knowing you...

Copy this pop-up by Magic Spoon

Aug 24, 2021

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4 min read

Copy this pop-up by Magic Spoon

They're crushing the keto snacks game and their email marketing.

How To Write An Email Welcome Series That Converts

Aug 16, 2021

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5 min read

How To Write An Email Welcome Series That Converts

This drip campaign earned a 70.1% open rate, 10.7% click rate over 5 emails!

What's More Important Than A Great Subject Line?

Aug 9, 2021

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4 min read

What's More Important Than A Great Subject Line?

When it comes to getting subscribers to open your email, your subject line isn't the most important variable.

The 9 Types of Subject Lines

Aug 2, 2021

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3 min read

The 9 Types of Subject Lines

From sparking curiosity to holidays to social proof, here's what they are and how to use them

Firing (copywriting) bullets

Jul 26, 2021

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4 min read

Firing (copywriting) bullets

Why you should work to master the bullet point list if you want to increase sales

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