I use a Cubano sandwich as an analogy to explain something important about using email to grow your business
Before you send anything, make sure to follow these 6 steps.
You're going to want to save this post...
They're a mess but here's the thing: They WORK!
Writing better CTAs begins with thinking of them as calls to VALUE, not ACTION.
There's this idea that inactive = not an ideal customer. That's simply not true.
From broken links to badly timed messages, the one thing you shouldn't do is NOTHING.
Let's take a look at this strategy by a North American sustainable seafood company.
Have you ever heard of a micro-yes?
Industry benchmarks are some of the worst ways to measure the success of your email marketing campaigns. Here's why.
There are a few email marketing commandments thou shalt not break, and this is one of them.
This is how you do a year-in-review email the right way.
